In 2026, one of our ecommerce clients had fairly steady Google rankings while its ChatGPT citations and AI referral traffic were falling. The cause turned out to be a firewall introduced during a hosting migration. Genuine OpenAI requests were being blocked. The rankings report had captured only part of what was happening. We needed server
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Before adding another AI feature to your website, check whether the systems you want to reach can access your important pages and understand what your business offers. A blocked service page, conflicting business details or an unreadable product specification deserves attention before an optional integration. Schema, llms.txt and Model Context Protocol serve different purposes. Schema
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An AI visibility report can tell you that your business appeared in a set of answers. It rarely tells you which website change deserves your next hour or dollar. That decision starts with your customers, your existing search performance and the evidence behind the report. Before commissioning a new batch of AI content, find out
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SEO, GEO and AEO describe overlapping work to help people find and use information. The distinction becomes useful when it clarifies what a business is buying, where it expects to appear and how results will be assessed. SEO covers visibility in search engines. GEO generally concerns visibility in generated answers. AEO focuses on providing answers
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Shopify and WooCommerce can both support a successful ecommerce SEO strategy. The better choice depends on the store you need to run, the changes you need to make and the people available to maintain it. Shopify offers a hosted platform with many technical tasks managed within the service. WooCommerce runs on WordPress and gives you
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